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intelliForce Customer Success Stories - mTuitive
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mTuitive SnapShot
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Software developer founded in 2003
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Pioneer in expert systems for Tablet PC
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Developed first expert system for building Tablet PC applications
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mTuitive's products run on both desktop and Tablet PC versions of Microsoft
Windows�
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Primary focus on industries that demand strict adherence to significant number
of protocols required for regulatory compliance, i.e. healthcare
Problem
When John Murphy became CEO in 2003, he found that the company had difficulty
tracking customer issues and resolutions, and was hindered in its ability to
get a clear picture of the marketing and sales cycle. Having previously been
Chief Financial Officer and Vice President of Sales Operations at other
technology firms, Murphy immediately recognized the need for a
fully-integrated, adaptive CRM product to tie together the disparate sales,
marketing and support organizations into one shared, single solution. As an
experienced entrepreneur with several start-ups under his belt, Murphy also
understood the importance of pricing as a key factor in his CRM vendor analysis
and ultimate decision. mTuitive needed a CRM solution that could be easily
adapted to its business model and quickly implemented with pricing that made
sense for a rapidly-growing technology start-up.
Solution
In July 2004, after evaluating a full range of on-premise and hosted CRM
solutions, mTuitive selected Aptium intelliForce� as the ideal choice.
intelliForce is a next generation, web-based, hosted CRM system that was
designed from day one to meet today's complex, ever-changing business
requirements, was the superlative choice for mTuitive.
Results
Everything from current and historical transactions to full and accurate
revenue forecasting reports and analysis are now available online through
intelliForce� web-based CRM system. With intelliForce� providing a single,
unified CRM infrastructure, mTuitive has gained a higher degree of reporting
consistency and increased visibility across its entire operation. mTuitive uses
intelliForce throughout its customer service call center, marketing team and
entire sales organization and has been able to improve service levels to both
new customers and existing accounts while increasing the productivity,
effectiveness and forecasting abilities of its sales and marketing
organizations.
What the Customer Says About intelliForce
"mTuitive is clearly on the verge of massive growth, and we needed to ensure
that our company could get its arms around sales and marketing effectiveness
and quality of customer support before we boom. We can't afford to have any
operational issues slow us down at this key point in our company's development
� we want growth to have a positive impact on mTuitive and our customers," said
John Murphy, CEO of mTuitive. "With Aptium intelliForce�, we now fully
understand what's going on at all the critical customer touchpoints. Not only
can we reliably forecast revenue, but we also fully understand our
opportunities and challenges so we can make sure that every customer has a
phenomenal experience with mTuitive."
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